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PurePlay® Instruments cut out the middle man and bring commodity Investors and commodity Producers together in a symbiotic relationship to the advantage of both. Investors now get access to commodity investments in an absolute cost efficient manner (zero costs) compared to holding, insuring and storing physical commodities or compared to holding investments in commodity ETFs where structuring, storage, trustee, promoter and many other costs apply.

PurePlay® Instruments also unlock access to commodity investments in commodities which, though attractive for investments purposes, would just not survive the costs of having such an investment. These market developments will offer unique new investment opportunities and will open up huge new investment markets. The influx of Investors into markets previously closed due to the costs of holding such investments will also improve liquidity in these respective commodities as well as enhance price discovery on a broader base.

One of the keys to a PurePlay® Instrument is the cost efficiency of the storage of the commodity in the Proven and Probable Reserves of Producer Issuers of that particular commodity. Storage in Proven and Probable Reserves is a uniquely beneficial manner of storage and is tied to the unique abilities of Producers who own those Reserves and have the ability to extract the Reserves. As such it provides unique safe storage attributes which can be intelligently assessed by any prospective Investor. We have named this unique combination of Producer track record, Proven and Probable Reserve quality and the custodian facility offered by Producer issuers, as Nature’s Vault™. Access to Nature’s Vault’s™ cost efficiency is further enhanced through Investors gaining access to the Producer’s normal logistical and delivery channels to get the commodity to the market. The Producer of the commodity can supply these services to Investors free of cost which leaves the Investor with a pure commodity investment totally without the cost or logistical burdens one would normally associate with investments in commodities.

Investors have often expressed a need for a pure investment in a specific commodity. Nickel is a good example. It has a high bulk, low price profile, but often presents very good investment opportunities. Holding it in physical form in storage is prohibitively expensive and it is mined together with other minerals usually as less than 50% of the minerals extracted, even when it is the core mining product. Investors are then stuck between a rock and a hard place, having either to forgo the opportunity or invest in a miner where the nickel contribution to the miner’s profit could be less than 50%. Investors generally express this need to invest in single commodities as a need for a “pure play” in nickel which gives them access to the pure play without prohibitive costs destroying the investment opportunity. The PurePlay® Instrument has been designed with this need explicitly in mind and it delivers to Investors a pure play in specific commodities with absolute cost efficiency.

Patents and Trade Marks

The Intellectual Property of PurePlay Holdings (Pty) Ltd is protected by world-wide pending Patents.

Trademarks awaiting registration are PurePlay™, Nature’s Vault™, As Good as Gold™ and Sp☼t True Value™.

Contact Details

5 Jan Smuts Avenue,Winston Park
Durban, 3610,South Africa


Tel: +27 31 7670156
Cell: +27 82 4515864
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.